Your brand starts saying what your impact already proves.
Senior brand strategy for B Corps, wellness brands and impact companies whose work is ahead of their brand. 10+ years building brands for Disney Imagineering, Sony Pictures and Microsoft.
You know something is off. You just can't name it yet.
My clients don't come to me with a clear brief. They come with a feeling: that their brand isn't landing, isn't consistent, isn't quite them. That feeling is exactly where I start.
Let's talk →You lead a purpose-driven company. Your impact is real, but your brand sounds like everyone else's.
You've tried fixing the logo, the website, the copy. The problem keeps coming back because it was never really about those things.
Your team can't agree on how to describe who you are, because nobody has ever defined it clearly enough for everyone to carry it.
You're scaling and your brand hasn't kept up. What worked when you were small is starting to feel like a costume.
You want a long-term partner who thinks with you, not a vendor who delivers a deck and disappears.
Not a fit if you want purpose as a marketing layer. The work starts inside.
What you are and what people see finally match.
Clarity
One story your whole team tells the same way, from founder to sales.
Coherence
Your values inside the company and your brand outside it say the same thing.
Traction
A brand that opens sales conversations and lets you charge for the value you create.
Brands built from the inside out.
The Brand Decoder works in three layers. We start where most agencies never look: meaning. Rooted in depth psychology and contemplative traditions, applied to business.
Essence
Why your brand exists and what meaning it creates for the people it serves.
"What would be lost if you disappeared?"
Identity
Your archetype, your values and your shadow: what your brand avoids saying or doesn't yet dare to be.
"What are you afraid to claim?"
Expression
How that essence becomes voice, visual identity and behavior, from your website to how your team answers an email.
"Does every touchpoint tell the same truth?"
Three ways to work together.
Most clients start with the Brand Decoder. It shows us both what needs to change before any long-term commitment.
Brand Decoder
A three-week diagnosis that finds the missing piece your brand has been trying to say.
Fractional Brand Director
Senior brand leadership inside your team, without a full-time executive hire.
Purpose Workshops
Facilitated sessions that turn your purpose into decisions your team will act on.
Brand work measured in results.
Silvana captured something I had never been able to articulate about my own work. She didn't just build a brand, she decoded what was already there.
We didn't know we didn't know that. This process gave us clarity we've been missing since we started. Silvana found the problem we couldn't even articulate.
"I decode what your brand has been trying to say all along, and turn it into something your whole team can carry forward."
Brand intuition · Earned authority · Strategic empathy · Cross-context wisdom
I've always seen what others miss.
I'm a brand strategist and creative director with 10+ years building brand systems for organizations like Disney Imagineering, Sony Pictures and Microsoft. I hold a Master's in Brand Communications from the University of West London, and I trained in brand strategy directly under Andy Stalman at BrandCamp.
My work spans startups, global studios and independent consultancy, from architecting a brand system adopted by 500+ creatives at Disney Imagineering, to leading the full rebrand of a growing Latin American startup and advising bioaccess, a US-based MedTech CRO, on strategic positioning. I also led campaigns for Sony Pictures across Latin America, including work nominated for the IAB Awards.
Today I choose to work with companies whose purpose goes beyond profit: B Corps, wellness brands and mission-led founders. It's where my values and my craft meet. Brands shape how people live and what they expect from the world. I want my work to help the ones making it better be seen for what they are.
Your brand already knows what it wants to say. Let's listen.
The truest version of your brand is already there. Book a 30-minute discovery call and let's find it.